A website call to action can be text, button, banner, image, or any other elements that grab site visitor attention and instructs them to take action. If the user is landing on your website then the first thing you want them to do is to trust your website and business, the next step would encourage them to hit the CTAs in your website to either become your lead or paying customer.
Most of the new beginners get confused that CTA is only used to generate leads. But in reality, CTAs can be any kind of button, link, or clickable element displayed on your website. Even the buy now button displayed on your website is a type of CTA. When we take action on the website then the action could be to subscribe to an email list, purchase a product, contact form submission, and more.
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