So, today we are present before you with another smashing article dedicated to blog optimization. To be specific, we will describe to you how to optimize your content for social media networks using WordPress websites.
But before we dig deeper into details, I would like to share a small piece of advice with you. If you are running a WordPress website or a WooCommerce store, you may want to improve its user experience to boost conversions. An easy way to do this is to simplify the design and navigation of your site as much as possible. This will allow your users to find the information they are looking for within a few clicks, resulting in instant sales. To help in your pursuit, our widely-known web design company in Los Angeles - SFWP Experts - is ready to provide you with multiple website-focused services under one roof.
Over to our companys’ description, now it’s time to turn to the headline of this content - how to optimize your blog posts for social networking sites.
First understand this - SEO and content marketing are two popular methods to boost online visibility of websites. The way you write your content and optimize them for search engines largely determines on what position it will rank in SERP. Not to mention, if it appears on the first rank you will have thousands of viewers but if it appears below tenth you might not get even hundreds depending on your niche. For this reason, it is important to create easily understandable, long, and comprehensive content for your audience that adds some value to their intellect. Once they read and are impressed with your content, they are likely to become your loyal readers and thus, loyal customers.
But, this is not what SEO is all about, there is more to it. You can’t expect to achieve heavy traffic just by optimizing your articles for Google, Yahoo, or Bing. If you want to reach out to more users you will have to optimize your blog posts for social media sites too.
Let’s see in detail why you actually need to optimize your articles for different social media platforms:
Why It’s Important To Optimize Your Content For Social Networks?
The biggest reason for optimizing your articles for social sites is to increase the shares, tweets and pins as much as possible. When this happens the click-through rate of your site will take a jump and you will notice your site is getting more and more popular over the internet.
Knowing that there are more than a dozen social media sites in existence, optimizing your blog for each one may take too much of your time. For instance, Pinterest has its own image requirements, Facebook has its own and so does Twitter. Some social networks want you to upload taller images while others prefer to have square ones. In that case, you might feel annoyed when cropping, and editing images for each social media network. And in the worst case, you may consider avoiding content optimization for social sites at all.
What’s more, when you consider various types of media used in your posts, this job may feel even more difficult, since all social sites have their own set of rules for media types. All in all, you can’t manually optimize your articles for different social networks without any external help.
Luckily, there is one freemium plugin available especially to do this task and that’s known as WordPress Social Sharing Optimization Plugin. Using this simple tool, you can ensure your content is rendered properly on every social media platform. And most importantly, you no longer need to spend several hours giving your images the desired shape in Canva or Photoshop.
So, what is it like to use WordPress Social Sharing Optimization Plugin? How does it work? And how it can attract huge website traffic. We will know everything in detail in the next section of this blog.
Before that I want to remind you that if you need any service related to your WordPress website, you can refer to our innovative Wordpress website design company without a second thought. We can help you with a range of services like blog site design, development, and optimization without asking for too much time.
With that out of the way, now it’s time to understand how to optimize your content for social networks using WordPress Social Sharing Optimization Plugin.
How to Optimize Your Articles For Social Platforms Using WordPress
As said before, the WordPress Social Sharing Optimization tool is the easiest way to ensure your content looks good on every social media site. It doesn’t matter where your content is being shared, it will always look perfect appeasing the standards of each social media network. And, do you know what’s the best thing about this particular software? It is compatible with popular social media sharing plugins, allowing you to take no stress at all as far as the functionality goes.
Be informed that WordPress Social Sharing Optimization plugin comes in two versions - free and Pro. However, as far as this tutorial goes, we will be proceeding with its free variant to make you understand how it works:
Prior to that I want to outline the usability of our web design company in Los Angeles that has over 600 happy clients in the world. The reason we have been able to plaster a wide grin on so many people’s faces is the delivery of website design and optimization services on time and on budget. So, if you need any of them or something similar, be sure to give us a call or drop an email.
Steps To Use WordPress Social Sharing Optimization Plugin For Your Content Optimization
Step 1: Go to your WordPress Dashboard > Plugins > Add New and then type WordPress Social Sharing Optimization in the search box provided there and hit enter.
Step 2: When that plugin shows up on your computer screen, press the Install button and then activate.
Here one thing you need to pay attention to is that if you would have installed the Yoast WordPress SEO earlier, the content optimization plugin will notify you about compatibility issues that may occur in future. And at the same time, it will also ask you to deactivate the social settings that’s preferred by Yoast SEO.
Since our priority right now is to run the newly installed WordPress Social Sharing Optimization plugin, you need to disable the social settings in Yoast.
Step 3: After you have done that, you have to set up and configure the content optimization tool. To do that, first, you have to check out the WPSSO tab in the menu of your WordPress dashboard. Since you have already installed and activated the plugin, it will be available there in the menu.
So,head to the WPSSO tab in the menu items of your WordPress dashboard and then click on General settings. After you have done this, a page comprising basic options of the plugin will appear on your screen. However, if you want you can set to display all the options of the plugin by simply clicking on the Display All Plugin Options link at the top right corner of the page.
If you find it difficult to understand what each of plugin options are meant to do, don’t worry there is a solution to it. Simply hover over the question mark icon present next to each plugin option. A small message box will open that will describe to you what that option is used for.
Step 4: Since I have already made it clear that we’ll use a free version of the plugin for this tutorial, it’s very easy to put it into purpose. All you need to do is type in the URL of your Facebook page, Google+ page and others.
Once you have done that, now it’s time to set the image dimensions for those social media sites, which you’ll find are set at 800x800px by default.
Now that you have configured the plugin, it’s time to see the changes. From the next time, whenever you will write your content, you will see a social tab present at the bottom of your page.
That will help you to verify if everything is looking as you wanted. Not just that, you can also verify your content presentation across multiple social media networks including Facebook, Google, Pinterest, and Twitter. All it takes is clicking on the Validate button shown next to each social site validation tools section.
Below we have shown how your posts will look when you use this WordPress Social Sharing Optimization tool.
A post shared on Facebook without using WPSSO plugin:
Now look at the same post after using WPSSO plugin:
So have you seen how using just a simple plugin can transform the way your posts look on different social media platforms? If you consistently create informative content to keep your audience informed about new tips and technologies, we recommend using this plugin for your posts optimization for social sites. Once you have brought it into your practice, you will notice a significant increase in your traffic from different sources.
Besides this, if you want to hire a professional content writer to create engaging and effective content for your readers, get in touch with our Los Angeles web design company as soon as possible. We guarantee our articles will drive a massive traffic to your site and help you convert them quickly.
The Final Note On WordPress Content Optimization
There is no escaping away from the fact that quality content boosts your website traffic. But that’s not the only way to reach out to multiple internet users. You can optimize the same content posted on your website to be accessed by thousands of social site users. This will allow you to enjoy high traffic and also open opportunities for more customer acquisition. This is why we recommend WordPress Social Sharing Optimization Plugin for content optimization that has the potential to grow the size of your audience extensively.
Do you have any questions about how to optimize your posts for social networks? We want you to inform us about the same so that we can provide a perfect solution to your concerns. Aside from this if you want to take your online business to a whole new level, refer to our Los Angeles web design company - SFWPExperts without thinking twice. We will use our finest skills to meet your website expectations by offering conversion-focused services like professional web design, web development, landing page design, internet marketing, content marketing, SEO, and PPC among others.
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